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People & Passions

Meet the Team: Jazmin Ingram

Jazmin Ingram joins the Tigermoth Creative team as a marketing intern. You’re from D.C. What attracted you to Bennett College and the Greensboro area?  What attracted me to Bennett College was the size. I like how I can receive that one-on-one attention from my professors if I need it. The…
People & Passions

Activist marketing and the #MeToo movement

This ad for Western Union got me thinking about the role of activist marketing in moving conversations about social issues to the forefront. One such social issue is the recent #MeToo phenomenon — which demonstrates the power of using your voice and sharing your story to push for change. No…
People & Passions

What I learned while doing yoga with Team Tigermoth

At Tigermoth Creative, everyone works really hard and the pressure is on when deadlines begin to stack up. There is always something to do. In order for the team to work at its best, it is important for everyone to have the opportunity to unwind — and when better to…
People & Passions

THE HAWKEYE SERIES, PART 2: OUR INTERN'S WORKSHOP WITH ACTOR ALAN ALDA GETS US ALL THINKING MORE ABOUT HOW COMMUNICATION WORKS BEST

Cooperative communication in marketing

Check out Part 1 of this series on our blog. “Alright, I’m going to have you come up, and since you were next, let’s have you as well.” Alan Alda was pointing. Right. At. Me. Though I’ve been a youth swim coach (and thus “performed” and spoken in front of…
People & Passions

THE HAWKEYE SERIES, PART 1: OUR INTERN'S RESPECT FOR ACTOR ALAN ALDA LEADS TO INTERESTING THOUGHTS ON THE POWER OF STORYTELLING

Through the M*A*S*H rabbit hole – Why stories matter

I never sought to be a writer. I wanted to be an aeronautical engineer. A pilot, a forensic anthropologist like Bones, or an investigator like Thomas Magnum and Jane Rizzoli. It wasn’t until Larry Gelbart and Alan Alda began leading me down M*A*S*H’s rabbit holes that a light flickered on.…