Strategy & Tactics - Tigermoth Creative

Strategy & Tactics, Branding & Messaging

A new day for public school marketing

Public school programs are stronger than ever, offering more options for students and families than their charter or private/independent school competitors. With diverse offerings and stellar career-readiness programs, public schools are setting their students up for success every day and strengthening our communities in the process. Yet, charter, private/independent, and…

Strategy & Tactics, Branding & Messaging, Photo & Video

Public school marketing brings home NSPRA awards

We’ve been a proud partner of Guilford County Schools (GCS) since 2020. Now, we’re pleased to share that this long-standing partnership has led to not one but three National School Public Relations Association Awards (NSPRA) in publications and digital media excellence. Dual Generation Workforce Initiative (DGWI) Golden Achievement Award —…

Magazines & Print, Strategy & Tactics

Journaling: a new concept in fundraising communications

On the corner of a desk, a well-loved journal rests in a hard-bound burgundy and gold cover. Colorful tabs peek out across the top and side; it’s the kind of book that has been cherished by its owner for some time, bearing the marks of frequent use. The journal belongs…

Strategy & Tactics, Branding & Messaging, Photo & Video

When clients intersect

One of the things we love most about being a part of the Greensboro community is the opportunity to work with our neighbors. And while our work has spanned the East Coast, the majority of our clients live right in the heart of Greensboro and share one of the most…

Strategy & Tactics, Photo & Video

Campaign addresses public school enrollment amidst nationwide decline

The Raleigh News & Observer headline said it all: “Public school enrollment is down in N.C. as alternatives grow during COVID-19 pandemic.” Public school enrollment declines became a nationwide issue in 2020 as districts and education reporters scrambled to understand the trends and determine what to do next. This was…

Strategy & Tactics, Photo & Video

Working for you means shifting with you

If you know the Broadway musical “Hamilton,” then you know the song from Act 2, “The Room Where It Happens.” Since the show arrived at Greensboro’s fabulous Steven Tanger Center for the Performing Arts, the soundtrack has been on repeat in my car — along with plenty of references to…

Photo & Video, Strategy & Tactics

Documentary storytelling captures the astounding impact of public schools in the pandemic

On March 14, 2020, Governor Roy Cooper announced the closing of public schools across the state of North Carolina. Within hours of the announcement, a team mobilized from Guilford County Schools led by Superintendent Dr. Sharon Contreras. In Guilford County, nearly 70,000 students from kindergarten through high school attend 126…

Branding & Messaging, Photo & Video, Strategy & Tactics

Are you protecting land and water? Let’s work together!

The best thing about running your own marketing agency is asking yourself how you want to make a positive impact and then finding the clients who are doing that work. For Tigermoth, that involves an equation that looks something like this: What we love to do (Storytelling, Content Creation &…

Strategy & Tactics, Photo & Video

How a story can help raise millions

Ask any of us at Tigermoth, and we’ll give it to you straight: There is no great fundraising success without great stories. We’ve helped clients raise millions of dollars by serving as their fundraising communications partner, and we know this to be true. You can develop an airtight strategy, a…

Strategy & Tactics, Branding & Messaging, Photo & Video

Storytelling in higher education: 4 no-fail approaches

There’s no better way to make an impact in higher ed recruiting and fundraising than through inspirational storytelling. At Tigermoth Creative, we’ve covered just about every kind of higher ed story. Students whose lives have been changed by a scholarship. Professors partnering with the community to conduct research or implement…