Blog - Tigermoth Creative

Strategy & Tactics, Branding & Messaging, Photo & Video

Storytelling in higher education: 4 no-fail approaches

There’s no better way to make an impact in higher ed recruiting and fundraising than through inspirational storytelling. At Tigermoth Creative, we’ve covered just about every kind of higher ed story. Students whose lives have been changed by a scholarship. Professors partnering with the community to conduct research or implement…

A variety of learners take part in a science experiment that energizes the classroom and inspires kids.

Magazines & Print, Photo & Video

Is your organization magazine-worthy?

A class of first-graders huddles together on a colorful rug, ready for the final reveal. Group by group, they each will have their turn. Their teacher, Dearing Blankmann of Murphey Traditional Academy in Greensboro, reviews the lesson. Her presence carries a balance of warmth, confidence and leadership. She garners the…

Branding & Messaging

THESE GUYS LOVE SHOWCASING TALENT — WHETHER HOME BREWER, MUSICIAN OR LOCAL ARTISAN — AND SHARING THEIR STORY WITH PATRONS

Ready to craft: The art of brewing and brand storytelling converge

Little Brother Brewing opened in Downtown Greensboro last fall, and from the moment the first beer was poured, this great find on the corner of Elm and McGee has had no problem attracting a crowd. Owners Jeff Collie and Daniel McCoy have created a winning combination — distinctive, delicious brews,…

People & Passions

Meet the Team: Jazmin Ingram

Jazmin Ingram joins the Tigermoth Creative team as a marketing intern. You’re from D.C. What attracted you to Bennett College and the Greensboro area? What attracted me to Bennett College was the size. I like how I can receive that one-on-one attention from my professors if I need it. The…

People & Passions

Activist marketing and the #MeToo movement

This ad for Western Union got me thinking about the role of activist marketing in moving conversations about social issues to the forefront. One such social issue is the recent #MeToo phenomenon — which demonstrates the power of using your voice and sharing your story to push for change. No…

People & Passions

What I learned during my 10-week internship with Team Tigermoth

When I first started my internship I was not quite sure what to expect. I didn’t know if I would be the type of intern who goes on coffee runs or the type that actually does work. Thankfully, I have been the latter. I have gotten to work on so…

People & Passions

What I learned while doing yoga with Team Tigermoth

At Tigermoth Creative, everyone works really hard and the pressure is on when deadlines begin to stack up. There is always something to do. In order for the team to work at its best, it is important for everyone to have the opportunity to unwind — and when better to…

People & Passions

Disarming female stereotypes: How Wonder Woman conquers ideals of the cookie-cutter woman

A few years ago, I became convinced that being weird was better than being normal. As a tall, athletic girl with a stubborn mindset but introverted approach to social gatherings, I have always struggled with what being a woman and a feminist in today’s society currently looks like as opposed…

People & Passions

What I learned while eating a “Big Ass Burrito” with Team Tigermoth

I have completed my first few weeks as an intern at Tigermoth Creative. Each Tuesday there is a weekly staff meeting where the team grabs some lunch and goes over business and current projects. When the team orders lunch I usually say, “No, thank you, I’m good.” But, on this…

People & Passions

THE HAWKEYE SERIES, PART 2: OUR INTERN'S WORKSHOP WITH ACTOR ALAN ALDA GETS US ALL THINKING MORE ABOUT HOW COMMUNICATION WORKS BEST

Cooperative communication in marketing

Check out Part 1 of this series on our blog. “Alright, I’m going to have you come up, and since you were next, let’s have you as well.” Alan Alda was pointing. Right. At. Me. Though I’ve been a youth swim coach (and thus “performed” and spoken in front of…