Great partnership starts with people who are all in. Nice to meet you.
Sure, her work is beautiful, but Lyda Carpen’s design isn’t about making things pretty, it’s about clarifying for audiences who you are at the core. Her vision is the underpinning, it’s what brings our words and images to life. As Tigermoth’s creative director, Lyda is a visual weaver of stories, a connector of dots, a breaker down of big ideas into smaller, more manageable parts. She has a knack for interpreting a client’s vision to make sure the written and visual content of every project comes together in a consistent and compelling way. Several mantras guide her work. One: Everything — always — should have a reason for why it’s on the page. Two: Listen to the client, ask the right questions, and discover their “why.” Three: Let their “why” guide the development of a long-term narrative that ties together all communications across all mediums. Especially with a group that values relationships the way Tigermoth does, it’s never just about one piece. Lyda gets this as well as anyone. She’s also very in touch with enduring styles. After all, trendy is easy, but knowing what will be relevant for a shelf life and for a brand is what really matters. One more thing: Don’t let Lyda’s generous and caring spirit mislead you. Anything implemented in a Microsoft product and before-coffee conversations will put you on her Most Wanted list. And clichés? She hates them. They’re lazy.
- LYDA IS ALWAYS THE VOICE OF REASON
- DOUBLES AS A BUSINESS THERAPY COACH TO THE TEAM
- USED TO TRAVEL, EVEN MET HER HUSBAND IN FINLAND…THEN SHE HAD KIDS
- CARRIES A STRONG SENSE OF SELF THAT MAKES YOU BELIEVE IN EVERYTHING SHE SAYS (AND WITH GOOD REASON)
- SHE IS HER OWN YIN TO HER YANG: A POLISHED PROFESSIONAL AND BUSINESSWOMAN WITH A YOGI STATE OF MIND
- EYES GLAZE OVER WITH TOO MUCH ACCOUNTING OR NERD TALK
- WE’RE PRETTY SURE SHE DOESN’T EVEN KNOW HOW TO THINK INSIDE THE BOX
Director of Video Production
DIRECTOR OF VIDEO PRODUCTION
While other 80’s kids were watching The Smurfs and G.I. Joe on Saturday mornings, Dave Wilson was waking up early to Wild Kingdom and Jacques Cousteau. It wasn’t the study of living creatures that captured Dave’s imagination; it was the storytelling and the cinematography. Now, he’s the storyteller. Take one look at his work, and you’ll see an entire novel come together in a mere video edit. There’s a good and simple reason Dave gets storytelling: He gets people. He’s just got this covetable, down-to-earth combo of charisma and caring that makes him so likable. Even the camera-shy pronounce, “Ready for my close-up” because they know he’ll capture them authentically, in their truest light. “That’s me,” they say. “Only better.” It’s a little-known fact that Dave was once an airborne combat photographer and videographer in the Army Reserves. That’s right, he used to jump out of planes with his camera in hand and at the ready. If that’s not great training for becoming versatile and always on the lookout for the action that surrounds the story, we don’t know what is. In fact, he was taught to constantly change perspective, whether shooting stills or motion; he refuses to make the tri-pod do all of the work.
- HAS SHOT EVERYTHING FROM ADVENTURE TO DOCUMENTARY TO LIFESTYLE
- AWARD WINNING, THOUGH HE’LL NEVER ADMIT IT
- A SHAMELESS FOODIE
- ALWAYS HAS A STORY TO TELL, NO MATTER THE TOPIC OF CONVERSATION
- QUICKLY BECOMES AN EXPERT IN THE LATEST SOFTWARE
Director of Photography
DIRECTOR OF PHOTOGRAPHY
This man doesn’t just capture images; he captures moments — authentic, documentary-style, take-you-right-there moments. Chris English has more than an eye for the craft; he sees what others don’t see, what they can’t see. Those moments he captures…they’re exactly what pulls audiences in and makes them want to be a part of your story. They’ve also helped him garner awards along the way. Chris doesn’t just photograph the obvious; he notices the small details that add depth and captures the emotion. He always brings home the excitement of the main action plus all the little details that others often overlook. This approach allows him to convey the story arc and bring to life the full narrative for which he is known. He’s honed this skill since he was 14 and working assignments for the local newspaper. They knew he had a unique ability, and so do we. His passion for visual storytelling is rare in the marketing communication world — and yet it pairs perfectly with the kind of creative that Tigermoth is all about. We appreciate the care Chris shows, professionally and personally. When planning a shoot, he considers all kinds of factors to convey his vision and make it a success — time of day and how that affects lighting, composition, and of course our clients’ goals. He wants to talk to you ahead of time about what you expect and how he can work collaboratively for a fantastic end product. Chris has also shown great care for his teammates by generously capturing some of our most treasured family moments over the years, from the overjoyed to the bittersweet.
- IF COLOR CORRECTING AND COLOR GRADING IS THE DIFFERENCE BETWEEN A SPECIALIST AND AN AMATEUR, CHRIS IS AMONG THE BEST
- HIS DYSLEXIC BRAIN LENDS WELL TO A PROFESSION IN WHICH HE CAN EXPRESS HIMSELF IN IMAGES RATHER THAN WORDS (THAT’S CORRECT, HE DID NOT WRITE THIS BIO)
- VIEWS A LONG LENS AS A TOOL, NOT A NECESSITY
- SCOFFS AT INSTANT SATISFACTION — CREATIVE PROBLEM SOLVING DESERVES PROPER THOUGHT
- RECOVERED BUTT DIALER
- ON THE WEEKEND, CHANCES ARE HE’S SMOKING SOME DELICIOUS, SLIDE-OFF-THE-BONE MEAT IN HIS BIG GREEN EGG
Director of Creative Writing
DIRECTOR OF CREATIVE WRITING
Andrea Spencer crafts the language that speaks directly to your audiences and makes them want to be a part of your story. When you work with Andrea, you soon realize that she has the ability to read your mind. Parsing everything you tell her with a storyteller’s ear, she has an uncanny ability to find the words that are on the tip of your tongue and weave them together with equal parts strategy and emotion. When she presents the finished copy, you see all of the critical message points in their greater glory. A fluent translator of both jibber jabber and brain-dumping, Andrea crafts authentically rendered, beautifully polished language that reflects the essence of your brand while inspiring an emotional connection. Understanding target audiences is a must, and your people will always feel that you “get” them. After all, she’s adept at stepping into other people’s shoes. Maybe it’s because she’s worn a few different pairs herself — soccer cleats, running, ballroom dance (and the slippers she tucks away in her desk drawer). When not melding words into eye-catching headlines and compelling calls to action, Andrea writes fiction and is represented by agent Elizabeth Copps. Plus, we love that she often mentors young writers in our community.
- EXPECTS HER CHAMPAGNE TO BE CRISP, LIKE HER WRITING
- WANTS YOU TO KNOW THAT “COPYWRITING” IS THE ACT OF CREATING A WRITTEN WORK; “COPYRIGHTING” IS WHAT PROTECTS IT
- TRIMS COPY WITH THE SKILL OF A HIBACHI CHEF (EXCEPT WHEN IT COMES TO TEXTING)
- COULD BE THE SOCCER PLAYER IN HER, BUT SHE LOVES TO RALLY THE TEAM
- BELIEVES THAT EVERYONE AND EVERY BRAND HAS A GREAT STORY — YOU JUST NEED A GREAT TEAM TO BRING IT OUT
Director of Client Services
DIRECTOR OF CLIENT SERVICES
Rebecca LaPlante is like a world-class chess champion: focused, decisive and always able to anticipate the next move. And this is just the beginning of her capabilities. Tigermoth and our clients thrive because of the many roles Rebecca fulfills. Client services. Project manager. Traffic manager — the critical role of making sure we know how to navigate projects so our work flows efficiently. She’s essentially our Chief Operating Officer, a decisive professional who can toggle from one leadership function to another with confidence. She wrangles all of the critical details that can make or break a team, and she does it with fairness and care while holding the rest of us to a higher standard of organization and follow-through. In many ways, she’s our “Tigermother.” Rebecca takes care of our clients and their businesses in much the same way. When she says she’s got it, she’s got it. Just cross it off of your list; it’s done, taken care of. Rebecca takes the lead, and that’s important in project management. She takes professional and personal attention to a whole new level — and that makes you grateful to have her on your side. We joke about fearing the wrath of Rebecca if we fail to turn in an assignment on time, but the reality is that she is always here to help us problem solve project challenges and deliver excellent work while still giving us the freedom to explore the creative process we all love.
- UBER ORGANIZED AND THE ULTIMATE MULTI-TASKER
- AN AMBIVERT — ACTS LIKE AN EXTROVERT, BUT “CENTER OF ATTENTION” IS NOT HER THING
- SHE KEEPS A TIN OF HIGH-QUALITY CHOCOLATES ON HER DESK, AND IT NEVER EMPTIES DESPITE THE TEAM’S BEST EFFORTS
- AN EVENTS PLANNER AND FOOD SERVICES DIRECTOR IN A PAST LIFE, REBECCA IS A FOODIE TO THE CORE
We built this company together, from the ground up. Then we gathered a team of talented people who share our values and our hopeful vision.
We might not be curing cancer or protecting land, but we tell the stories of those who are. This is work that gets us up in the morning — although our espresso machine certainly does its part. We feel about our mission the way our clients feel about theirs: We can’t imagine doing anything else.
Here every day to inspire and support the creative process
DESIGNER, ILLUSTRATOR & ANIMATOR
Designer by trade, artist at heart, music in her soul: meet designer, illustrator and animator Katie Hutchinson. Right away, you can tell that “designer” doesn’t even begin to encompass all that she does. She drinks in inspiration from the world around her because she knows that design is everywhere: throughout the streets of Greensboro, the linework in architecture, patterns from woodgrain, color palettes she steals from leaves. Her first and lifelong love, music, infuses her design work with a lyricism and freshness that can’t be taught in a classroom — though she does also have a degree in Graphic Design Technology from NC A&T. When Lyda first met Katie, she was struck by the originality of her work and Katie’s strong sense of vision for such a young artist. Her identity radiated from her portfolio — and to this day, Katie continues to approach projects through her own lens, infusing what’s now and fresh and owning the challenge to do something new, to invent, to go beyond. In a poetic sense, consider her a two-way mirror: she brings to life the visual a client is seeking with a piece of her embedded there, too. These days, her favorite graphic design challenges are logos and animation, where success depends on her resourcefulness and brilliant technical skills amidst all the moving parts (literally). Her portfolio also includes collage, illustration, environmental graphics, block-printing and, of course, EPs and albums. Don’t be surprised to see her on stage around town. You’ll want to stay and listen.
- ALSO KNOWN AS KATIE BLVD
- WHEN SHE’S NOT BUYING SHOES, SHE’S WEARING ROLLER SKATES
- CONSIDERS HERSELF A HIP-HOP PURIST
- ALWAYS “I’LL LEARN,” NEVER “I CAN’T”
- DEEPLY INSPIRED BY KERRY JAMES MARSHALL AND ERNIE BARNES
- “THE FIFTH ELEMENT” IS HER “ABSOLUTE FAVORITE MOVIE IN THE WORLD” – A DIRECT QUOTE
- EATS BROCCOLI FOR BREAKFAST
- SEEKS OUT AUTHENTICITY IN OTHER ARTISTS
- HER IDEAL OUTFIT: LITTLE SHIRT, BIG PANTS (IF YOU KNOW, YOU KNOW)
AKA TIGERMOTH COMPANY NAMESAKE
Parthenice Tiger Moth: Classified by William Forsell Kirby in the mid 1800s. Discovered by Tigermoth Creative in 2015. Creatives can find inspiration in the unlikeliest of places. The tiger moth, we had learned, had a pretty cool superpower that fit our team well: the power of extraordinary hearing. We think that’s important — because you can’t craft a great story without listening for the essence of it to emerge. Sure, Parthenice listens for bats, and we listen for the stories that make your brand sing, but still, there was a connection. The tiger moth’s intricate design also caught our eyes. Its vibrant colors are creatively energizing. The wings, impressively patterned in symmetrical design. Elegant but strong. Quiet but able to spark curiosity. The duality of this creature is not unlike the balance we try to strike in our work — the just-right combination of strategy and emotion. Plus, having evaded its No. 1 predator for millions of years, the tiger moth is a survivor. We, too, plan to be around for a long while, doing what we love for people and brands who inspire us.
- IS MOST PRODUCTIVE LATE AT NIGHT — JUST LIKE MANY CREATIVES
- NATURE LOVER
- FAVORITE PLACE TO HANG OUT: MOIST MEADOWS AND WOODLAND EDGES
- IDEAL MENU: DANDELION, IRONWEED AND THISTLES
- PRODUCES ULTRASONIC CLICKING SOUNDS TO CONFUSE BATS
- BRINGS NEW LIFE TO EVERYTHING IT TOUCHES (A PRETTY WAY OF SAYING THEIR HAIRY BODIES MAKE THEM GREAT POLLINATORS)
Image, Film & Digital Team
Ready to help us bring your story to life in pictures, video and on the web
We know what you want, and Jim knows what we want — and he translates it effortlessly into a beautiful, streamlined digital experience. Every. Single. Time. From your first conversation with Jim Ferguson, you know you and your website are in good hands. It’s not just his sonorous, made-for-radio speaking voice. He’s reassuring, steady, casual and easy to communicate with, and based on the way he just seems to “get” us, we have a hunch that he’s a mind-reader. Jim has a degree in Graphic Communications from Clemson with a minor in Advertising and learned to build websites by reverse engineering other people’s code and fixing what he broke, meaning he knows our industry and web development inside and out. Multiple areas of expertise give him an edge: He develops websites while integrating his knowledge of SEO best practices. Like us, he starts each new project with a conversation. He consults on overall goals, strategy and design — and then creates websites that are friendly to the end user and to search engines. If you’re not quite sure how that happens, no worries: Jim has a knack for translating technical IT jargon into plain English so our team and our clients know what’s going on. Fun fact: The first site we built with Jim was in 2018 for Home Insights Furniture. Years later, we still make a great team.
- ALSO ANSWERS TO “WORDPRESS WIZARD”
- THE ONLY PERSON HERE WHO WOULD CHOOSE MILK OVER COFFEE (MAYBE TO GO WITH HIS COOKIES? ...THAT’S A WEB JOKE.)
- GOOGLE IS HIS SECRET WEAPON
- ALERT THE FAIRY GODMOTHER: HE TRIES TO GROW GIANT PUMPKINS IN HIS GARDEN EVERY YEAR
- RECOVERING CLEMSON FOOTBALL ADDICT
- IF YOU CAN’T FIND HIM, CHECK CHARLESTON AND THE ISLE OF PALMS
- GUILTY PLEASURE: STAR WARS
- DOUBLES AS A DAD TO TWO BOYS
Allen Nop cares about what you care about — and doesn’t hide it. Equal parts heart and hardy means he’s tough on the job and lights up every room he dances into. When you’re working long hours in unpredictable situations, you want to be on set with someone like Allen — or, if you’re lucky, Allen himself. He’s an incredibly valuable part of our team, and our clients love him for the same reasons we do: He’s fun on set, dedicated to his craft, always willing to go the extra mile and doesn’t take himself too seriously. But Allen’s also not afraid to be passionate and vulnerable, and his softer side is a big asset when it comes to what we do. When Chris gets in the zone on a photo shoot, Allen provides an extra viewpoint on the heart and emotions of the story all while supporting Chris or Dave with his expertise in lighting and gear management — and lots of ideas. As a photographer with a degree in media studies, he is constantly evolving along with the industry’s digital standards, meaning he is always up to date on the latest tech (and he can give you a recap on last night’s Bachelor episode, too). The passion bubbles out of our effervescent “ball of heart,” as Chris calls him. Allen tells us: “Capturing moments is worth living for.”
- WANTS TO CREATE SOMETHING “NOSTAGICALLY CLASSIC AND FUTURISICALY EDGY”
- HIS LOVE LANGUAGE IS WORD OF AFFIRMATION
- NOT AFRAID TO CRY WHILE REWATCHING THE EXTRA GUM COMMERCIAL
- DON’T ASK HIM TO FIGURE OUT HOW MUCH TO TIP THE WAITER
- GUILTY PLEASURE: ANY SHOW FROM THE 90 DAY FIANCÉ AND BACHELOR FRANCHISES
- NEVER LEARNED TO WHISTLE
- HAPPY TO EXPLAIN HOW FUTURE TIME TRAVEL IS ACTUALLY POSSIBLE
- WHEN HE’S NOT ON SET WITH CHRIS, HE’S SHOOTING COMMERCIAL OR FASHION PHOTOGRAPHY
Dynamic, charismatic and always all in. Don Komondy is driven by new experiences — no wonder his photography is always pushing the envelope with his creativity. Chris and Dave weren’t looking for an intern when they met Don, but after witnessing his vast knowledge of photography and camera gear, his magnetic personality and his extraordinarily rare work ethic and drive, there was no way they were letting him go — even after the internship was over. On set, he doesn’t stand around watching and waiting for instructions. He jumps in and figures it out, lending his talented and careful eye (and sly sense of humor) as the story and shots unfold. Don’s unrivaled attention to detail has been honed through years of food and wildlife photography. Take a look at his portfolio — after lunch, of course — and you’ll find mouth-watering stills and videos showing off the finest culinary creations from local chefs. When volunteering his photography skills at the Animal Park, his favorite animal is the caracal, a difficult to observe wild cat. (Suddenly, his accommodating, patient nature on set with humans makes sense.) Don has proven he’s always ready to jump in, no matter the task, and not just willing, but eager to get his hands dirty to get things done — like the time he stood waist-deep in a creek to balance the camera while getting splashed by a kayaker. Anything for the shot.
- PROUD COMMERCIAL DRONE PILOT
- CHRIS’S GO-TO NAVIGATOR
- WANT TO GET HIM TALKING? ASK HIM ABOUT HIS CLASSIC CAR
- IF IT WERE UP TO HIM, HE’D ALWAYS BE OUTSIDE
- CAN TAKE A JOKE (EVEN FROM DAVE) — AND FIRE ONE RIGHT BACK
- DESIGNATED OMELET CHEF
- READY FOR A BACKPACKING TRIP AT A MOMENT’S NOTICE
Creative Writing Team
Writers, editors and proofreaders who share our voice and mission
WRITER, EDITOR & PUBLIC RELATIONS CONSULTANT
What do you get when you combine insatiable curiosity, a lifetime of (award-winning) journalism experience, and an enduring belief that everyone has a story to tell? Betsi Robinson, whose attentive ear rivals the listening power of even our beloved Parthenice — so don’t be surprised if you end up telling her your life story the first time you meet her. To this writer and editor, a casual coffee date at Tate Street Coffee (she’s a regular) is a perfectly acceptable place for an interview, even if you don’t know you’re having one. (We bet she could even get your latte to spill a secret or two.) Her 30 years as a writer, editor and columnist for the Winston-Salem Journal and Greensboro News & Record honed her eye for detail and inability to overlook a spelling error, even if it’s on a restaurant menu or highway billboard. She describes it as a curse, but it’s not a bad trait in a proofreader. True crime aficionados, listen up: Betsi covered the 1990 murder trial of “Black Widow” Blanche Taylor Moore in Winston-Salem, who poisoned her lovers with arsenic-laced banana pudding. As a freelancer nowadays, her favorite projects involve long-form feature writing and profiles, and she also provides PR consulting services. Betsi is a true creative expert — knowledgeable in her field, dedicated to her craft, and never without a cup of coffee — driven by the difference that great journalism can make in the world.
- ALWAYS DOWN TO BREAK A STUPID RULE
- GRADUATED FROM UNC-CHAPEL HILL THE SAME YEAR MICHAEL JORDAN AND JAMES WORTHY LED THE TAR HEELS TO AN NCAA BASKETBALL CHAMPIONSHIP
- INSPIRED BY HER THREE GROWN CHILDREN WHO ARE LIVING THEIR BEST LIVES
- YES, STELLA THE CAT IS NAMED FOR THE BEER
- STILL OBSESSING OVER THE SHINY WHITE GO-GO BOOTS SHE GOT FOR HER NINTH BIRTHDAY
- KNOWN TO HOST PR STRATEGY PARTIES AND PROVIDE FRESH BAKED SCONES
WRITER & PUBLIC RELATIONS CONSULTANT
You might not know it, but your backstory is dramatic and poetic — awash with metaphor and symbolism. You just need Margaret Moffett to find it. Margaret was 5 years old when she realized the power of storytelling. Her parents frequently hosted parties, which sadly always began just before her bedtime. Undeterred, she would sneak around the house — watching, listening, making connections — then deliver a “news report” the next morning to her mom and dad (who seemed genuinely interested). Those observational skills — along with her dedication to finding the story — served her well during her 27-year career as a newspaper reporter and editor. Today, she delights in shining the spotlight on stories that people are too busy to tell about themselves — stories that inspire and captivate, always starting with a question from Margaret. Lyda can count on a phone call from Margaret after most of her interviews for Tigermoth, where she tells her all about it: what she learned and how fascinated or moved she was by the person or their accomplishments. This enthusiasm for storytelling is why we and our clients love her. Whether we need her to make the first contact with our subject or have her slip in questions between the shutter clicks of Chris’ camera, Margaret is nimble, professional, friendly, thorough and always — always — finds the heart of the story.
- BELIEVES DETAILS MAKE A STORY COME TO LIFE — SO GET READY FOR LOTS OF QUESTIONS
- AN ONLY CHILD WHO IS EAGER TO SHARE (HOW’S THAT FOR A STEREOTYPE BUSTER?)
- HAS NEVER SEEN “THE SHAWSHANK REDEMPTION,” “FORREST GUMP,” “DIRTY DANCING” OR “WHEN HARRY MET SALLY”
- LIKE EVERY GREAT STORYTELLER, SHE NEVER GIVES UP
- COULD TEACH A CLASS ON HOW NOT TO HANDLE PR
- A SEASONED JOURNALIST, SHE IS THE VOICE OF THE “LITTLE GUY” AND WORKS HARD TO GET TO THE TRUTH
WRITER & EDITOR
Julie Palm finds the world fascinating. She loves to learn a person’s story or an organization’s mission. Then she finds the best way to share it with others so they can be fascinated, too. In elementary school, Julie published a neighborhood newspaper, filling it with news and feature articles. She’s been writing ever since: newspaper and magazine articles, newsletters, marketing campaigns, web copy, social media posts, columns, essays, to-do lists. She believes that words matter, and she uses hers to elevate ideas and people. Full confession: The first issue of Julie’s neighborhood newspaper had a typo on the front page. Her readers were amused, and next-door-neighbor Carol was hence known as Carlo because of the transposed letters. Julie never forgot it and believes that writing is just the beginning of a process that includes rounds of editing to hone the message, enliven the imagery — and catch the typos. Over her career, Julie has discovered that even the most exciting project loses its appeal when you’re not working with good people. That never happens on Tigermoth projects because we get to collaborate with people who have great energy and passion. We love that Julie appreciates our clients and their missions as much as we do.
- EMBRACES THE DIGITAL WORLD, BUT IS NEVER WITHOUT A LITTLE NOTEPAD AND A PEN
- COUNTS WALKING HER DOG AS WORK — IT’S HOW SHE UNTANGLES WRITING CONUNDRUMS AND OVERCOMES WRITER’S BLOCK
- TEAM “NO OXFORD COMMA”
- SHE’LL CHOOSE PIE OVER CAKE EVERY TIME — AND HAS WON AWARDS FOR BAKING BOTH
- PROUD SUBSCRIBER TO SEVERAL NEWSPAPERS AND A SUSTAINER OF HER LOCAL PUBLIC RADIO STATION
- ALSO MAKES PLENTY OF TIME FOR TRASHY TV (A GAL HAS TO UNWIND)
We welcome the opportunity to mentor talented interns in project management, design, photo/video or copywriting. Read about the experiences of some of our previous interns on our blog and reach out to us on the Contact page.