Lyda Carpen - Tigermoth Creative

Meet the Team: Jessica Shafer

Welcome to the TMC interview! What attracted you to Tigermoth Creative? I’ve known Andrea Spencer for a little while now and have always been intrigued by what she does as a writer, but what really drew me to TMC was their work with nonprofit organizations and local communities. A big…

People & Passions

Meet the Team: Jack Clodfelter

What drew you to intern with the Tigermoth team? There are two main reasons I was drawn to Tigermoth Creative. First, I’ve known the Director of Creative Writing (Andrea Spencer) for most of my life, so having her as my supervisor was compelling motivation to join. Second, TMC’s mission of…

Strategy & Tactics, Branding & Messaging, Photo & Video

When clients intersect

One of the things we love most about being a part of the Greensboro community is the opportunity to work with our neighbors. And while our work has spanned the East Coast, the majority of our clients live right in the heart of Greensboro and share one of the most…

Branding & Messaging, Photo & Video, Web & Digital

Community in education: raising enrollment rates in a rural school district

You don’t need a lot of words to tell the best story; you just need the right ones — and for Tigermoth that always starts with getting to know our clients and developing a rich understanding of their mission and impact. Our partnership with Stokes County Schools kicked off with…

Photo & Video, Strategy & Tactics

Documentary storytelling captures the astounding impact of public schools in the pandemic

On March 14, 2020, Governor Roy Cooper announced the closing of public schools across the state of North Carolina. Within hours of the announcement, a team mobilized from Guilford County Schools led by Superintendent Dr. Sharon Contreras. In Guilford County, nearly 70,000 students from kindergarten through high school attend 126…

Magazines & Print, Photo & Video

For Tigermoth and many of our clients, community is our calling

At the Community Health & Wellness Center, Juan Depaz listens closely to Dr. Patrick Wright. The two discuss a customized treatment plan using a video remote interpreting service to ensure that no communication is lost between the doctor and his Spanish-speaking patient. Tigermoth gets to go behind the scenes to…

People & Passions

Meet the Team: Sarah Leck

Welcome to the TMC interview! So – since joining the team as a project manager seven months ago, you’ve done everything from research to writing to assisting on video shoots. What do you love most about your role here? I am a photographer and writer who also loves clipboards and…

Branding & Messaging, Photo & Video, Strategy & Tactics

Are you protecting land and water? Let’s work together!

The best thing about running your own marketing agency is asking yourself how you want to make a positive impact and then finding the clients who are doing that work. For Tigermoth, that involves an equation that looks something like this: What we love to do (Storytelling, Content Creation &…

Branding & Messaging

#GateCityU: An environmental graphics project becomes a chance to brand a college town

When the Greensboro Chamber of Commerce hired Tigermoth to create an “education wall” featuring the logos of the seven institutions of higher education in Guilford County, we saw an opportunity to elevate the project. After all, one of the things we love the most about working and living in Greensboro…