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North Carolina craftsman Ian Balding, Surfboard Shaper

It’s a good day at Tigermoth, especially for Dave Wilson. Dave is editing footage and storyboarding a piece on surfboard shaper Ian Balding. How did Dave discover Ian and his work? He was visiting a friend at Hyco Lake, North Carolina, when something caught his eye. “A beautiful paddleboard was…

The powerful allure of storytelling

Marketing and communication today offer a lot of impressive tools and fancy bells and whistles. The ability to target your audience with amazing precision. The opportunity to converse directly with your customers, your donors, and those you might not otherwise be able to reach – thanks to social media. Whether or not…