The tiger moth comes to life as our logo takes off

The tiger moth comes to life as our logo takes off


ANIMATION TAKES FOREVER! My quick, 30 second to one-minute animation may take days, weeks, even months to create. But the time is always well worth it.

When initially starting, I was taught storyboarding should be your first action. You develop thumbnails to lay out a rough visual of where your design will take the audience. This step to some is extremely important, because it sets up a structure for you to follow, making it easier for the art to fall through each one of the steps without missing anything in between. I get that! But for short term quips of animation, I think this step is only occasionally necessary.

As an artist and graphic designer, image is technically my life! Once an image has become set in my mind it doesn’t leave until months or years later, meaning I just go for it, rather than sketching it out! When Lyda and I began bouncing ideas off one another, four images flashed to mind. With the tiger moth icon as the centerpiece, I’d configure four ways to animate the development, movement, showcasing, then the finale of the tiger moth, as if going through a lifespan.

Loving the tiger moth to pieces

In the first (above), which I titled “Pieces,” shows the moth as its black skeleton fills from body to wings, to eyes, then to antennae, filling in with the cream background, then the last action adding a little flutter to the end.


Making the tiger moth “dance”

In the second, called “Flutter,” starts with the black skeleton of the tiger moth with its signature pink-red-orange background. Then the cream undercolor behind the wings fades in. Next, the tiger moth’s wings move up and down, along with its antennae, doing a little dance. Afterward the moth sits for a bit, and the process begins again. (It is very important to me for an animation to be a seamless cycle, unless there’s a real reason otherwise.)

Tigermoth logo animation - flutter


Letting the tiger moth fly

The next one I called “Cycle.” This started with the same developing process that “Flutter” had. But in this version, the moth flies out of the frame and then back through the frame in a straight line, fluttering a bit at the end, while the cream background fades, to make it a complete cycle.

Tigermoth animation - cycle


The curious tiger moth

In the last execution, named “Moth on the Wall,” I drew the tiger moth walking along the page as if it were sniffing around as insects do, then into the screen and enlarging to the center, making it the centerpiece once again!

Tigermoth animation - curious


Much like the animated tiger moth trying different paths to ultimately find its way, I am finding my own as a designer. With the help of Lyda, Andrea, Shelley and the rest of the Tigermoth Creative team, I’m developing the skills to grow, develop and make the connections I’ll need to prosper in an ever-evolving world.

Katie Hutchinson, graphic designer for Tigermoth Creative

Katie Hutchinson is a Graphic Design Intern (now Graphic Designer!) at Tigermoth Creative. A Raleigh, NC, native, Katie’s talents also include illustration, collage artistry, animation and producing music. Her dream is to start a freelance design business and make music on the side.