Magazines showcase your brand’s value at a deeper, more meaningful level. If you’ve got great stories, you’ll have a great reader experience.
Is your organization magazine-worthy?
A class of first-graders huddles together on a colorful rug, ready for the final reveal. Group by group, they each will have their turn. Their teacher, Dearing Blankmann of Murphey Traditional Academy in Greensboro, reviews the lesson. Her presence carries a balance of warmth, confidence and leadership. She garners the best kind of respect — she wants to hear your ideas and you want to dazzle her with your thinking.
With wide eyes and craned necks, the students look at the setup before them: two chairs between which suspends a golf ball on a bright, red thread. The first pair of students leaves the rug to stand in front of their classmates and put their creation — and their thinking — to the test.
In the middle of it all, Tigermoth Photography Director Chris English grabs his camera and gets down on the floor to shoot the lesson from the perspective of the students. His lens captures enthusiasm, wonder and collaboration — it’s the kind of classroom experience that we all want for our students.
The story above is from one of our favorite projects, the UNCG School of Education Magazine. Last fall we launched the inaugural issue of Transform, and we are currently in production on the second issue. Magazines are just the kind of work that we love here at Tigermoth for a few reasons:
One, they allow us to take a creative deep dive into your “why,” and by extension, the specific stories that come together to form your brand narrative. You have great people doing amazing things — that’s not just inspiring to you and to us, but to your audiences. When well produced, magazines take readers inside the heart of your mission and the people living it.
Your stories fuel our passion, our work and our day-to-day.
Two, when you share your magazine with your audiences, it shows that you take your people seriously enough to invest in the kind of storytelling that is worthy of their impact. Whether you are showcasing researchers or faculty members or students or donors, their story matters — as long as you have a team that understands how to capture it powerfully, authentically and with relevance to the reader.
Finally, magazines give us the opportunity to collaborate more comprehensively than almost any other project (websites notwithstanding). Chris finds the perfect angle. Andrea asks all the right questions and then crafts engaging narratives. Lyda weaves together words and images into a beautiful, seamless brand visual. And when we get a chance to produce electronic versions, Dave uses his video expertise to get to know the people in front of the camera and bring action to their stories. That’s our creative team; then you’ve got Rebecca and Shelley on the client and project management side always shepherding the storytelling process and looking for ways to showcase your brand narrative, in print and online with the help of our digital team.
Today, we’re sharing a few images from the School of Education magazine as an example, but our storytelling work spans annual reports, websites, videos, speeches, brochures, campaign materials — and any marketing and communication strategy that can be elevated by putting your story and your “why” at the forefront. Our team has decades of experience leveraging storytelling, in all its forms, to help you build awareness, affinity and engagement. Come in for some coffee or a cocktail, and let’s talk through the possibilities.
Our feature story focuses on the positive impact of bringing engineering to elementary schools (and the great need for students to be well versed in engineering early on). Heidi Carlone — Hooks Distinguished Professor of STEM Education at UNCG — and her colleague, Associate Professor Jennifer Mangrum, co-founded the STEM Teacher Leader Collaborative, which supports educators in their desire to bring the nation’s leading engineering curriculum for grades K-5 into classrooms, like the one we photographed at Murphey Traditional Elementary.