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Meet the Team: Katie Hutchinson

Katie Hutchinson joined the Tigermoth Creative team as a graphic design intern.   Welcome to the TMC interview! You’re originally from Raleigh and you recently graduated from NC A&T. What attracted you to NC A&T and the Greensboro area in the first place? I didn’t apply for a lot of colleges…

Meet the Team: Luke Scalf

Luke Scalf joined the Tigermoth Creative team as a project management intern. Welcome to the TMC interview! So — you just moved back to the area from Pensacola, Florida, what did you miss most about the area while you were in Florida at Pensacola State? I missed the food and…

How a story can help raise millions

Ask any of us at Tigermoth, and we’ll give it to you straight: There is no great fundraising success without great stories. We’ve helped clients raise millions of dollars by serving as their fundraising communications partner, and we know this to be true. You can develop an airtight strategy, a…

Storytelling in higher education: 4 no-fail approaches

There’s no better way to make an impact in higher ed recruiting and fundraising than through inspirational storytelling. At Tigermoth Creative, we’ve covered just about every kind of higher ed story. Students whose lives have been changed by a scholarship. Professors partnering with the community to conduct research or implement…
A variety of learners take part in a science experiment that energizes the classroom and inspires kids.

Is your organization magazine-worthy?

A class of first-graders huddles together on a colorful rug, ready for the final reveal. Group by group, they each will have their turn. Their teacher, Dearing Blankmann of Murphey Traditional Academy in Greensboro, reviews the lesson. Her presence carries a balance of warmth, confidence and leadership. She garners the…

THESE GUYS LOVE SHOWCASING TALENT — WHETHER HOME BREWER, MUSICIAN OR LOCAL ARTISAN — AND SHARING THEIR STORY WITH PATRONS

Ready to craft: The art of brewing and brand storytelling converge

Little Brother Brewing opened in Downtown Greensboro last fall, and from the moment the first beer was poured, this great find on the corner of Elm and McGee has had no problem attracting a crowd. Owners Jeff Collie and Daniel McCoy have created a winning combination — distinctive, delicious brews,…

Meet the Team: Jazmin Ingram

Jazmin Ingram joins the Tigermoth Creative team as a marketing intern. You’re from D.C. What attracted you to Bennett College and the Greensboro area?  What attracted me to Bennett College was the size. I like how I can receive that one-on-one attention from my professors if I need it. The…

Activist marketing and the #MeToo movement

This ad for Western Union got me thinking about the role of activist marketing in moving conversations about social issues to the forefront. One such social issue is the recent #MeToo phenomenon — which demonstrates the power of using your voice and sharing your story to push for change. No…