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Storytelling in higher education: 4 no-fail approaches

There’s no better way to make an impact in higher ed recruiting and fundraising than through inspirational storytelling. At Tigermoth Creative, we’ve covered just about every kind of higher ed story. Students whose lives have been changed by a scholarship. Professors partnering with the community to conduct research or implement…
A variety of learners take part in a science experiment that energizes the classroom and inspires kids.

Is your organization magazine-worthy?

A class of first-graders huddles together on a colorful rug, ready for the final reveal. Group by group, they each will have their turn. Their teacher, Dearing Blankmann of Murphey Traditional Academy in Greensboro, reviews the lesson. Her presence carries a balance of warmth, confidence and leadership. She garners the…

THESE GUYS LOVE SHOWCASING TALENT — WHETHER HOME BREWER, MUSICIAN OR LOCAL ARTISAN — AND SHARING THEIR STORY WITH PATRONS

Ready to craft: The art of brewing and brand storytelling converge

Little Brother Brewing opened in Downtown Greensboro last fall, and from the moment the first beer was poured, this great find on the corner of Elm and McGee has had no problem attracting a crowd. Owners Jeff Collie and Daniel McCoy have created a winning combination — distinctive, delicious brews,…

Meet the Team: Jazmin Ingram

Jazmin Ingram joins the Tigermoth Creative team as a marketing intern. Welcome to the TMC intern interview! So — you’re from D.C. What attracted you to Bennett College and the Greensboro area? What attracted me to Bennett College was the size. I like how I can receive that one-on-one attention…

Activist marketing and the #MeToo movement

This ad for Western Union got me thinking about the role of activist marketing in moving conversations about social issues to the forefront. One such social issue is the recent #MeToo phenomenon — which demonstrates the power of using your voice and sharing your story to push for change. No…

What I learned while doing yoga with Team Tigermoth

At Tigermoth Creative, everyone works really hard and the pressure is on when deadlines begin to stack up. There is always something to do. In order for the team to work at its best, it is important for everyone to have the opportunity to unwind — and when better to…

THE HAWKEYE SERIES, PART 2: OUR INTERN'S WORKSHOP WITH ACTOR ALAN ALDA GETS US ALL THINKING MORE ABOUT HOW COMMUNICATION WORKS BEST

Cooperative communication in marketing

Check out Part 1 of this series on our blog. “Alright, I’m going to have you come up, and since you were next, let’s have you as well.” Alan Alda was pointing. Right. At. Me. Though I’ve been a youth swim coach (and thus “performed” and spoken in front of…