Blog - Tigermoth Creative

Web & Digital, Branding & Messaging, Photo & Video

CEOs and marketing directors, stop believing these 4 myths about brand messaging

When you approach storytelling the way we do, you quickly learn the power of authentic, intentional brand messaging. While it may not sound flashy on the surface, messaging brings the soul of your brand to life in a way that builds a cohesive narrative and creates the foundation for all…

Web & Digital, Branding & Messaging

3 reasons why we can’t stop thinking about this custom client website

We’re in a season of growth here at Tigermoth Creative. Our team is growing, our client list is expanding, and we’re finding inspiring partners in new areas. As much as looking forward helps motivate us to continue telling powerful stories, we also find ourselves reflecting on how we got here.…

People & Passions

Meet the Team: Jarrett Jackson

Welcome to the TMC interview! What attracted you to Tigermoth Creative? I was attracted to Tigermoth by their passion and drive to promote their clients’ stories, using a variety of skills that each of the partners possess, combined with an authentic care and belief in the product. You’re going to…

Photo & Video

Going with your gut to reveal the heart of the story

Even for a digital storyteller like David Wilson, sometimes paper just makes more sense. After all of the filming and recording is done, the gear is put away, and the footage is imported, a stack of interview transcripts awaits our director of videography on the office printer. He grabs a…

Strategy & Tactics, Photo & Video

Campaign addresses public school enrollment amidst nationwide decline

The Raleigh News & Observer headline said it all: “Public school enrollment is down in N.C. as alternatives grow during COVID-19 pandemic.” Public school enrollment declines became a nationwide issue in 2020 as districts and education reporters scrambled to understand the trends and determine what to do next. This was…

People & Passions

Spotlight on Beats Batch, a Tigermoth Intern Production

From my desk at 515 South Elm Street, I watch a graphic designer and an intern huddle over a MacBook. Juliet Coen is not an intern from a 2000’s comedy flick. She doesn’t grab coffee or pick up dry cleaning. Instead, she’s learning in the field from the best. Last…

People & Passions

Meet the Team: Juliet Coen

Juliet Coen joined the Tigermoth Creative team in spring 2022 as a videography and photography intern. You’re studying videography and photography at Randolph Community College. What makes Tigermoth the right fit for your internship? The whole reason I got into photography and videography in the first place is because I…

Strategy & Tactics, Photo & Video

Working for you means shifting with you

If you know the Broadway musical “Hamilton,” then you know the song from Act 2, “The Room Where It Happens.” Since the show arrived at Greensboro’s fabulous Steven Tanger Center for the Performing Arts, the soundtrack has been on repeat in my car — along with plenty of references to…

Photo & Video, Strategy & Tactics

Documentary storytelling captures the astounding impact of public schools in the pandemic

On March 14, 2020, Governor Roy Cooper announced the closing of public schools across the state of North Carolina. Within hours of the announcement, a team mobilized from Guilford County Schools led by Superintendent Dr. Sharon Contreras. In Guilford County, nearly 70,000 students from kindergarten through high school attend 126…

People & Passions

IN 2021, INSPIRING PROJECTS AND PHILANTHROPIC OPPORTUNITIES LIT UP OUR SPIRITS. HERE'S TO MORE JOYFUL WORK WITH NONPROFITS IN 2022!

Happy New Year from Tigermoth Creative — let’s make 2022 meaningful and productive!

As we kick off 2022, the Tigermoth team looks forward to a positive, productive year of storytelling and strategy for organizations that inspire us. We’re grateful to be able to do what we love, every day, in partnership with hardworking, mission-driven clients. Through our creative work and philanthropic giving, we proudly…