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Branding & Messaging

THESE GUYS LOVE SHOWCASING TALENT — WHETHER HOME BREWER, MUSICIAN OR LOCAL ARTISAN — AND SHARING THEIR STORY WITH PATRONS

Ready to craft: The art of brewing and brand storytelling converge

Little Brother Brewing opened in Downtown Greensboro last fall, and from the moment the first beer was poured, this great find on the corner of Elm and McGee has had no problem attracting a crowd. Owners Jeff Collie and Daniel McCoy have created a winning combination — distinctive, delicious brews,…
People & Passions

THE HAWKEYE SERIES, PART 2: OUR INTERN'S WORKSHOP WITH ACTOR ALAN ALDA GETS US ALL THINKING MORE ABOUT HOW COMMUNICATION WORKS BEST

Cooperative communication in marketing

Check out Part 1 of this series on our blog. “Alright, I’m going to have you come up, and since you were next, let’s have you as well.” Alan Alda was pointing. Right. At. Me. Though I’ve been a youth swim coach (and thus “performed” and spoken in front of…
Magazines & Print

A heart and a head for higher ed

Creative agencies tend to have a specialized area that serves as the foundation for much of their work. That niche may be furniture or fashion or food. For Tigermoth, it’s higher education — and we fully intend to build on our background by working closely with nonprofits that mean a…
People & Passions

HUGE THANKS TO EVERYONE WHO HAS SUPPORTED US IN THE LAUNCH OF TIGERMOTH CREATIVE!

Celebrating the emergence of Tigermoth: The TMC launch party!

With a packed room of about 250, the Tigermoth launch event buzzed with energy, gratitude and the excitement of what’s to come for our team and for our future clients. From the Tigermoth cocktail to the Peppermoon apps to John Salmon’s musical accompaniment, it was great to see our guests…
Photo & Video

North Carolina craftsman Ian Balding, Surfboard Shaper

It’s a good day at Tigermoth, especially for Dave Wilson. Dave is editing footage and storyboarding a piece on surfboard shaper Ian Balding. How did Dave discover Ian and his work? He was visiting a friend at Hyco Lake, North Carolina, when something caught his eye. “A beautiful paddleboard was…
Magazines & Print, Photo & Video

The powerful allure of storytelling

Marketing and communication today offer a lot of impressive tools and fancy bells and whistles. The ability to target your audience with amazing precision. The opportunity to converse directly with your customers, your donors, and those you might not otherwise be able to reach – thanks to social media. Whether or not…
Branding & Messaging

WALNUT-BACKED BOOKMARKS AND LETTERPRESS BUSINESS CARDS — BEHIND THE SCENES FOR THE PRINTING OF OUR BRAND MATERIALS

Creating a lasting impression

The rhythmic breathing of the Heidelberg. The anticipation as the ink rolls on the paper. The press closing with authority to make a gorgeous impression — not only on the paper, but on the Tigermoth team. Recently, Dave, Chris, Lyda and Andrea spent the day at Alan Henderson Studio in…